E Commerce 2017 Pdf Download

Author: Kenneth C. Laudon
Publisher: Pearson
ISBN: 0134602145
Size: 56.77 MB
Format: PDF, Mobi
View: 7739
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Understanding The Vast And Expanding Field of E-commerce Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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