E Marketing Pdf Download

Author: Stephen Dann
Publisher: Palgrave Macmillan
ISBN: 0230364713
Size: 48.48 MB
Format: PDF, ePub, Docs
View: 7328
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

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